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Mr. Peanut--World Icon K-269 | Marker History

Mr. Peanut–World Icon Marker, K-269

In 1913, a peanut factory, known as Planter’s Nut and Chocolate Factory, moved from Wilkes-Barre, Pennsylvania, to Suffolk. Amedeo Obici, owner of the factory, sponsored a contest to develop a “mascot” for the company in 1916. The winning drawing submitted by twelve year old and fellow Italian American, Antonio Gentile, who lived with his family in their home in this Hall Place neighborhood, was a peanut with arms and legs labeled, “Mr. Peanut.” Mr. Peanut made his world debut in 1918 in the Saturday Evening Post and is now ranked as one of the best-known advertizing icons in the world.

Marker Information:
Date Approved by DHR: 12/18/08
Original Sponsor: Hall Place Civic League, Inc.
Region: Tidewater Region
Geographic Location: Suffolk
Physical Description of Location: Proposed Location - Somewhere on Hall Avenue
GPS Location: 36.726167,-76.583778
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